Setup and basics

* Intro to AdWords o How AdWords works o Where your ads can appear o The cost of AdWords o The components of a text ad o Other Google products for your business o AdWords overview * Get started o Set up an AdWords account o Get familiar with your account o AdWords basics o Measure results * Create ads and campaigns o Set up ad groups o Text ads o Image Ads o video ads o Mobile Ads o Other types of ads o Set up a new campaign * Choose where and when ads appear o Target ads to locations and languages o Show ads on Google and other search sites o Show ads on websites o Show ads on mobile phones and tablet devices o Schedule ads o The Google Network * Find out if your ad is running o Find your ad o Check where your ad appears on Google search results o Why you may not see your ad o Why parts of your ad aren't showing * Account administration o Sign in or share access o Manage account-wide settings o Link to other Google products o Cancel or reactivate your account o Account Issues * Account security and safety o The security and privacy of your account o Account security tips o Account security checklist o How to protect yourself from malware o What to do if your account is hacked o Suspicious emails that claim to be from AdWords o Unauthorised AdWords charges o What is malware? o How do I get started with SSL (https:)?