About the ad approval process

All AdWords ads go through an approval process to make sure that they're safe and appropriate for users. We review each ad to see if it complies with our advertising policies. If we find any issues, we'll notify you with information about the policy and what you can do to get your ad approved. How to submit ads for approval Whenever you create a new ad or make changes to an existing ad, your ad automatically gets submitted to us for review. How long it takes We strive to review all ads as quickly as possible, usually within three working days. If you've been waiting for your ads to be reviewed for more than three working days, please contact us. What we review When reviewing your ads, we look at several elements of your campaign, including your campaign settings, keywords and websites. We look at both the formatting (what your ad looks like), as well as the content (what you're advertising). If we find anything that doesn't follow our policies, we'll mark your ad or keyword and send you an email with information about that policy. You'll also get an alert in your account pages informing you about the disapproval. For example, if we find an ad that points to a website that's not working, we'll mark that ad as "Disapproved" and send you an email explaining why we disapproved the ad. Approval statuses During the approval process, your ads will be given one of the following approval statuses: * Under review * Eligible * Approved * Approved (non-family) * Approved (adult) * Approved (limited) * Disapproved * Site suspended For more details about each of these statuses, please see our article on approval statuses. Next steps * Review our advertising policies. * Learn how to fix a disapproved ad. * Learn how to fix a suspended site.