Manage ads

* Budgets and bids o Understand different bid types o Choose your bid o Improve your bids o Manage your budget * Campaign settings o Adjust campaign settings o Make automatic changes * Keywords o Choose your keywords o Improve your keywords o Keyword Tool o Keyword Traffic Estimator o Contextual Targeting Tool * Ad placements on websites o Choose which websites show your ads o Show ads on web pages about a topic o Show ads on videos o Exclude placements and topics o Troubleshooting Ads on Placements * Audiences o About Interest-Based Advertising o Reach people who have visited your site o Reach people interested in what you offer * Tools for large accounts o ValueTrack o AdWords Editor o The AdWords Application Programming Interface (API) o Using My Client Centre * Ads and approvals o Adjust ad text and settings o Fix ad approval issues o Fix issues with seeing your ad o Add more information to your ad o Manage ad groups