Measure results

* Connect your goals to data o Return-on-investment (ROI) o Measuring traffic to your website o Measuring brand awareness o Measuring sales and conversions * How to find data o Locate your data o Run reports * What you can measure o Essential data o Display Network data o Quality Score o Advanced data * Measuring sales and leads o Frequently asked questions regarding Google AdWords Conversion Data Usage o Understanding conversion tracking o Setting up conversion tracking o Checking your code in conversion tracking o Understanding conversion tracking reports o Conversion Tracking and Google Analytics * Common reporting issues o Data Freshness o Click volume and invalid clicks o Differences between AdWords and third-party data o Issues with clicks and click-through rate o Issues with fluctuating impressions o Missing data, discrepancies and delays * Google Analytics o Using Google Website Optimiser to build better landing pages