How do I make my ad text bold?

Part of your ad text will appear in bold whenever it matches or nearly matches a user's search query. Here are a few examples to demonstrate how this feature works: I. Search query exactly matches your ad text * search query: rental car your ad title: Rental Car Bargains how your ad appears: Rental Car Bargains The search query is identical to a phrase in your ad, so that phrase appears in bold. II. Search query nearly matches your ad text * search query: rental cars your ad title: Rental Car Bargains how your ad appears: Rental Car Bargains Most plural and singular variations of a search query will appear in bold. * search query: used fridge your display URL: www.website.com/usedrefrigerator how your ad appears: www.website.co.uk/usedrefrigerator Some common abbreviations and misspellings of a search query will appear in bold. This is also true for extremely relevant synonyms. III. Search query does not match your ad text * search query: chess first line of your ad: Buy Checkers Games how your ad appears: Buy Checkers Games 'Checkers' and 'chess' are not similar enough for your ad text to appear in bold. * search query: buy chess games first line of your ad: Buy Checkers Games how your ad appears: Buy Checkers Games Even though 'checkers' and 'chess' are not sufficiently similar, 'buy' and 'games' match terms in the search query and will appear in bold. A few last things to note: * Taking advantage of the ad bolding feature is the only way for your ad text to appear in bold. You cannot manually create bold, italicised, underlined or any other kind of formatted ad text. * All parts of your ad have the potential to appear in bold, including the title, body and display URL. * The ad bolding feature applies to Google search result pages and some sites and products in the Google Network. For more ideas on how to create an effective ad, see these ad tips.