Billing

Billing * Introduction o How secure is my payment information? o Paying for AdWords o What is my amount due? * Promotions and coupons o Using promotional codes and coupons o Understanding promotional code issues o Promotional code terms and conditions * Billing tab overview o Advertisers who pay using automatic or manual payments o Advertisers who use a credit line (monthly invoicing) * Payment settings and invoices o Choosing payment settings o Choosing forms of payment o Changing settings o Getting invoices * Issues with payments and charges o Issues with charges o Funds transfer issues o Credit card issues o Monthly invoicing issues o Bank account (direct debit) issues * Refunds, credits and adjustments o Understanding credits and adjustments to your account o Requesting refunds * Taxes in all regions o Africa o Asia o Europe o Latin America o Middle East o North America

Improve results

Improve results * Increase sales and leads o Set up Conversion Optimiser o Conversion Optimizer tips o Compatibility with other AdWords features o About Conversion Optimiser o Increase your conversions o Reach your customers * Improve your website o Additional information o Understanding landing page experience o Using Google Website Optimiser to build better landing pages o Why does AdWords visit my ad's landing page? * Test your campaigns o Monitor your experiments o Set up experiments o Make account changes based on experiment results o Monitoring your experiment o Videos o Getting started o About Campaign Experiments * Top tips o Tips for specific goals o Improve Your Keywords o Opportunities o Maintaining and improving Quality Score o Advanced tips o Essential tips o Use AdWords Tools to improve your campaign performance

Measure results

* Connect your goals to data o Return-on-investment (ROI) o Measuring traffic to your website o Measuring brand awareness o Measuring sales and conversions * How to find data o Locate your data o Run reports * What you can measure o Essential data o Display Network data o Quality Score o Advanced data * Measuring sales and leads o Frequently asked questions regarding Google AdWords Conversion Data Usage o Understanding conversion tracking o Setting up conversion tracking o Checking your code in conversion tracking o Understanding conversion tracking reports o Conversion Tracking and Google Analytics * Common reporting issues o Data Freshness o Click volume and invalid clicks o Differences between AdWords and third-party data o Issues with clicks and click-through rate o Issues with fluctuating impressions o Missing data, discrepancies and delays * Google Analytics o Using Google Website Optimiser to build better landing pages

Setup and basics

* Intro to AdWords o How AdWords works o Where your ads can appear o The cost of AdWords o The components of a text ad o Other Google products for your business o AdWords overview * Get started o Set up an AdWords account o Get familiar with your account o AdWords basics o Measure results * Create ads and campaigns o Set up ad groups o Text ads o Image Ads o video ads o Mobile Ads o Other types of ads o Set up a new campaign * Choose where and when ads appear o Target ads to locations and languages o Show ads on Google and other search sites o Show ads on websites o Show ads on mobile phones and tablet devices o Schedule ads o The Google Network * Find out if your ad is running o Find your ad o Check where your ad appears on Google search results o Why you may not see your ad o Why parts of your ad aren't showing * Account administration o Sign in or share access o Manage account-wide settings o Link to other Google products o Cancel or reactivate your account o Account Issues * Account security and safety o The security and privacy of your account o Account security tips o Account security checklist o How to protect yourself from malware o What to do if your account is hacked o Suspicious emails that claim to be from AdWords o Unauthorised AdWords charges o What is malware? o How do I get started with SSL (https:)?

Manage ads

* Budgets and bids o Understand different bid types o Choose your bid o Improve your bids o Manage your budget * Campaign settings o Adjust campaign settings o Make automatic changes * Keywords o Choose your keywords o Improve your keywords o Keyword Tool o Keyword Traffic Estimator o Contextual Targeting Tool * Ad placements on websites o Choose which websites show your ads o Show ads on web pages about a topic o Show ads on videos o Exclude placements and topics o Troubleshooting Ads on Placements * Audiences o About Interest-Based Advertising o Reach people who have visited your site o Reach people interested in what you offer * Tools for large accounts o ValueTrack o AdWords Editor o The AdWords Application Programming Interface (API) o Using My Client Centre * Ads and approvals o Adjust ad text and settings o Fix ad approval issues o Fix issues with seeing your ad o Add more information to your ad o Manage ad groups

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Fix a suspended site

A suspended site is a website that can't be advertised with AdWords. We've suspended this site because we think it has an issue with one or more of our AdWords policies. As a result, we unfortunately can't show any ads that point to that website. To get your ads up and running, find out why your site was suspended, edit your website as needed and then contact us when you're done so that we can review your site again. Find out why your site was suspended If we suspend your site, you'll see "Site suspended" in your account. We'll also send you an email about it. The email will tell you the name of the policy that was violated, the site that's in violation and a link that points you to more information about that policy and how to fix the issue. You can then review the policy to understand why your site was suspended. Example If the email that we sent says that your site was suspended due to our "User safety" policy, you should click the link in the email to go to the policy page about "User safety". The policy page will have an explanation of the policy, examples of what's allowed and not allowed and steps that you can take to request a re-review of your site. Edit your site Once you understand the policy that your site was suspended for, you can work on editing your site to fix the policy issue. The steps that you need to take will depend on the policy. Example If your website was suspended for our "Arbitrage" policy, and you click the link in the email, the policy page will show how you should add more unique and useful content to your site, while reducing the amount of space taken up by ads. Contact us Once you've made the necessary changes to your site, you should complete the contact form, including a description of the changes that you've made. Our AdWords specialists will then review your site to confirm that you corrected the policy issue. If you fixed the issue successfully, we'll change the Status column in your Ads tab from "Site suspended" to its new ad status. Next step Learn more about our AdWords policies.